In a world where social media is ubiquitous, many businesses focus their attention on bite-sized content. Short-form content is a proven success, reaching target audiences quickly and efficiently without taking much of their attention spans. While short-form content is powerful, it's not the only way to leave a lasting impact on your core audience. Find the best AI content generation platform by visiting this website.
Long-form content matters, too. Whether you create it yourself or use an AI content generation platform, this content can help build authority and provide the information would-be customers need.
Understanding Long-Form Content
The term "long-form content" refers to any content that takes longer to consume than normal. When you think of short-term content, you likely picture 30-second ads or high-impact videos on platforms like Instagram and TikTok. Long-form content goes beyond that. It provides comprehensive information and consumes more of your viewer's time. Whether a scripted video ad or a compelling article created with an AI content generation platform, long-form content can play a valuable role in the customer's journey with your brand.
There's no exact threshold that differentiates short-form and long-term content. Some marketers say that any article with 1,000 words or more qualifies. However, others consider anything above 500 words to fall into the long-form umbrella.
Types of Long-Form Content
This content can take many forms. It can be a longer, more produced video. Or, it can be written text on a website. The latter is what most people think of when they create long-form content.
The most common forms it'll take are informative articles, how-tos, blog posts, etc.
The goal of long-form content is to provide more in-depth information about your brand, products or services. Think of it as supportive content that assists potential customers through the sales funnel. Strategic marketing plans may include multiple forms of long-form content to help shoppers find the right solution to their needs.
While short-form content is about capturing attention and getting your brand in front of the masses, long-form articles and blog posts help build trust and authority. It sets your brand apart and keeps people coming back for more.
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